These examples showcase how the brand identity can be visually expressed for various channels. Design should be able to flex for different audiences but still stay within the brand framework for a cohesive identity.
Digital Ads
Within small spaces such as digital ads, text should be audience-focused and kept to a minimum. Include our logo at a legible size and an enticing call to action.
Photography within advertising should capture subjects engaged in a moment and reflect our brand personality. Include our design elements as needed for a distinctive and aesthetically pleasing advertisement.
Make use of white space. Break up lines of text so your reader can skim content; use branded colors and fonts to highlight specific messages. Great visuals aid readability.
Outdoor Advertising
Your message should be concise and bold. Ensure our logo is large enough to be legible and the design has high contrast colors to stand out and catch attention.
Social Media
Social Media cover and profile images should utilize our official color palette and include design elements as necessary. We have several social media templates that are visually consistent with our brand identity. Templates can be accessed by using our Photoshop files or through Canva Pro. Please email [email protected] for more information about Canva Pro.
