Communicating with consistent fonts is important to reinforce our brand personality and tone.  All fonts are suitable for use in print and digital applications.


The Tiempos Collection is a modern serif family for editorial typography. Tiempos Text gently updates the functionality of classic serif fonts for contemporary use. It’s robust and clear, perfect for economic and legible typesetting. Tiempos Headline is designed for larger headline sizes, striking a balance between practicality and elegance.


Proxima Nova bridges the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid that combines modern proportions with a geometric appearance.

Fonts: Sample Usage

Tiempos is used as a headline font while Proxima Nova should be utilized for a paragraph or body font. They each deliver a different tone but are more powerful when paired together, providing a nice contrast.

Typeface Usage Examples
Typeface Usage Examples

Alternative Fonts

In cases where there isn’t access to SDSU official fonts, use alternative fonts that evoke similar characteristics as Tiempos and Proxima Nova that are easily found on Google Suite and Microsoft.

Alternative fonts for typefaces