Special Initiatives Toolkits

University-wide Campaigns

For university-wide events, campaigns and special initiatives, you’ll find design assets, messaging and other materials for a consistent and cohesive campaign.

Magazines laid out in a row.

125th Anniversary

SDSU is celebrating 125 years of teaching, research and excellence; the celebration kicked off on March 14, 2022 and lasts through November 6, 2023.

Anniversary Assets

The Homecoming Queen


SDSU Homecoming celebrates tradition, unites alumni, faculty, staff, and students, honoring their dedication and pride as Aztecs for Life.

Homecoming Assets

Three people talking in a group.

Day of Giving

This annual fundraiser is devoted to supporting student resources with the help of the university’s network of alumni, students and families, staff, and faculty.

Day of Giving Assets