StratComm collaborates with campus partners to provide valuable information to help them navigate different methods of communication to reach their intended audience. SDSU uses Salesforce Marketing Cloud (SFMC), a centralized email automation tool, that allows administrators to communicate efficiently with their college or department's constituents.
Learn more about our best practices for email, rooted in marketing research, data analysis, and campus feedback.
Learn more about State Up to Date, our faculty and staff newsletter, and primary method for sharing announcements, events, and faculty and staff highlights.
Learn more about other resources available related to email communication, including a newsletter directory, Salesforce Marketing Cloud training guides, and communication support.
Campus Email Requests
SDSU uses Salesforce Marketing Cloud (SFMC), a centralized automation tool, which allows administrators to communicate efficiently with their college or department's constituents through email communication.
Each campus unit at SDSU has a designated communications lead to support partners in sending messages to targeted groups of SDSU students, faculty and staff, under the advisement of Strategic Communications and Public Affairs (StratComm). To request consultation on the best method for promoting an individual message, please contact your campus unit’s communications lead. A full list of communications leads by campus unit can be found on our SDSU faculty and staff intranet. (Note: An active SDSU faculty or staff email address is needed to access the linked page.) If you do not see your campus unit, please contact the StratComm Digital Services Team (DigiTeam) by emailing [email protected]. Consultation requests must be submitted by an active faculty or staff member.
StratComm, and your communications lead, hold the right to approve or deny any request, and to revise submitted email copy for length, grammar, style and phrasing.
For faculty, staff and student email communications, requests must be submitted to the appropriate communications lead at least 5 business days prior to the requested send date to allow time for proper review, testing and approvals.
If you are a campus communicator who actively communicates with internal campus groups, please visit the Salesforce Marketing Cloud Support (SFMC) Intranet website to learn about the system.
