Patterns and Shapes
Custom patterns and shapes are inspired by the distinctive architectural details and motifs on campus. By abstracting these forms, they become a dynamic graphic element that can represent vibrancy, inclusivity, transcendence and transformation.
![Patterns](/_images/design-elements/1800x1200-mosaic.png)
Patterns
Patterns may be used at large and small sizes. The consistent square shape allows for maximum flexibility. Combine different shapes to create a mosaic effect, or repeat for a sense of symmetry and pattern. Only use dual color shades for a pattern (bright red and dark red or bright teal and dark teal); do not combine different hues on one layout.
![Teal text ornaments and callout box](/_images/design-elements/800x700-shapes-and-callout.png)
Shapes
The callout box and custom text ornaments are also inspired by the architecture and tile work. They reflect our identity in a beautiful and distinctive way.
Use custom shapes sparingly and with ample space, they should act as a compliment to your main message.
![Hepner Hall Illustration](/_resources/images/dark-red-hepner-hall-illustration.png)
Illustrations
The line illustration of Hepner Hall is a modern interpretation of SDSU’s iconic building on campus. This illustration works best in uncluttered designs with a solid background.
![Custom typeface example](/_images/design-elements/1400x1000-custom-type.png)
Custom Type
Our visual system includes custom word art based on our primary logo. These hero words should be used graphically to create a focal point or a running texture. They may utilize any of the brand colors. Please note the custom type is reserved for special use cases.
![Icons](/_resources/images/sdsu-iv-accomplishments.png)
Icons
SDSU has a suite of flat-style icons available for coherent and consistent communication. Icons can quickly and clearly convey a visual message.
Proper Usage
For inquiries on the proper usage for special design elements including the custom type please contact [email protected].