Advertising pieces should inspire the audience with strong visuals and messaging, and be designed to evoke emotion. They should be built within the flexible creative framework, and communicate what is uniquely SDSU.
Within small spaces such as digital ads, text should be audience-focused and kept to a minimum. Include our logo at a legible size with appropriate white space and an enticing call to action.
Photography within advertising should capture subjects engaged in a moment and reflect our brand personality. Include our design elements as needed for a distinctive and aesthetically pleasing advertisement.
Your message should be concise and bold. Ensure our logo is large enough to be legible and the design has high contrast colors to stand out and catch attention.
Visuals should be vibrant and be complimented by a short and clear message that can be quickly communicated.