Web Writing Guidelines
Web-Oriented Writing
Web-oriented writing is essential for an engaging user experience. Users typically spend only a few seconds scanning a webpage before deciding whether to stay or leave. Please review the below tips with your target audience in mind.
- Keep your language clear and concise to convey your message quickly and efficiently. Don’t rely on academic jargon or university focused language.
- Prioritize the most important points "above the fold" for easy visibility on the initial page.
- Organize your content logically with headings, subheadings, and bullet points
- Tailor your messaging to speak directly to your intended audience, considering their needs and interests.
- Use an active voice to create a dynamic and engaging tone.
Editorial Style Guide
For consistency in writing about San Diego State University, please reference the Editorial Style Guide, which provides writers with clear guidelines.
