AI Brand Use Cases

AI can be a powerful tool across platforms, helping users create consistent, high-quality materials more efficiently. SDSU’s AI resources are designed to support a range of use cases, allowing you to explore smart, creative applications that align with the SDSU brand.

Platform-Specific Use Cases

ChatGPT (OpenAI)

CHat GPT logo
  • Refine existing text to align with SDSU’s tone and style: Upload rough or draft content like website copy and have ChatGPT rewrite it using brand-appropriate language.
  • Draft emails using structured inputs: Turn bullet points or notes into polished event invitations, recruitment messages or newsletters that reflect SDSU’s voice.
  • Evaluate materials for brand alignment: Ask ChatGPT to analyze a campaign concept or document, offering recommendations to improve clarity, brand consistency or engagement.

Notebook LM (Google)

Notebook LM
  • Generate branded message summaries: Upload a set of past marketing materials to generate a concise recap that highlights brand tone, voice consistency and strategic messaging alignment.
  • Build brand-aligned research hubs: Collect materials like campaign reports, student survey findings, or audience insights into a Notebook LM project to support informed, brand-consistent planning.

Gemini (Google Workspace)

Gemini Logo
  • Reword content to reflect SDSU’s tone: Use Gemini to revise reports or announcements to feel more student-centered and aligned with SDSU’s messaging.
  • Develop presentation outlines and visual content strategies: Ask Gemini to help shape decks, slide narratives or talking points that match SDSU’s aesthetic and strategic goals.
  • Collaborate across teams using live brand-informed editing: Use Gemini’s AI capabilities to revise and suggest improvements in real time, guided by SDSU’s tone words and messaging pillars.

Microsoft Copilot (Word, PowerPoint, Excel)

Copilot Logo
  • Generate reports that reflect SDSU branding: Use SDSU provided templates or upload draft content for Copilot to convert into branded, audience-ready documents.
  • Visualize campaign data using brand colors and formats: Turn raw data from surveys or digital metrics into charts and summaries that reflect SDSU’s visual system.
  • Turn notes and emails into branded communications: Use Copilot to convert unstructured inputs into newsletters or student-facing emails in SDSU’s voice.

Custom AI Assistants

Custom AI assistants let you tailor AI to a specific task, audience or workflow. By giving the assistant clear instructions and context, you can get more consistent, relevant results without starting from scratch each time. Our Custom AI Assistants page walks you through how to create your own AI Assistant to support your specific goals and responsibilities.

Deep Research

AI can help you go beyond standard search by analyzing multiple sources, identifying patterns and generating actionable insights. For guidance on using AI responsibly for complex research, including best practices, prompts and SDSU-approved tools, visit our Deep Research page.