AI Brand Use Cases

AI can be a powerful tool across platforms, helping users create consistent, high-quality materials more efficiently. SDSU’s AI resources are designed to support a range of use cases, allowing you to explore smart, creative applications that align with the SDSU brand.

Platform-Specific Use Cases

ChatGPT (OpenAI)

CHat GPT logo
  • Refine existing text to align with SDSU’s tone and style: Upload rough or draft content like website copy and have ChatGPT rewrite it using brand-appropriate language.
  • Draft emails using structured inputs: Turn bullet points or notes into polished event invitations, recruitment messages or newsletters that reflect SDSU’s voice.
  • Evaluate materials for brand alignment: Ask ChatGPT to analyze a campaign concept or document, offering recommendations to improve clarity, brand consistency or engagement.

Notebook LM (Google)

Notebook LM
  • Generate branded message summaries: Upload a set of past marketing materials to generate a concise recap that highlights brand tone, voice consistency and strategic messaging alignment.
  • Build brand-aligned research hubs: Collect materials like campaign reports, student survey findings, or audience insights into a Notebook LM project to support informed, brand-consistent planning.

Gemini (Google Workspace)

Gemini Logo
  • Reword content to reflect SDSU’s tone: Use Gemini to revise reports or announcements to feel more student-centered and aligned with SDSU’s messaging.
  • Develop presentation outlines and visual content strategies: Ask Gemini to help shape decks, slide narratives or talking points that match SDSU’s aesthetic and strategic goals.
  • Collaborate across teams using live brand-informed editing: Use Gemini’s AI capabilities to revise and suggest improvements in real time, guided by SDSU’s tone words and messaging pillars.

Microsoft Copilot (Word, PowerPoint, Excel)

Copilot Logo
  • Generate reports that reflect SDSU branding: Use SDSU provided templates or upload draft content for Copilot to convert into branded, audience-ready documents.
  • Visualize campaign data using brand colors and formats: Turn raw data from surveys or digital metrics into charts and summaries that reflect SDSU’s visual system.
  • Turn notes and emails into branded communications: Use Copilot to convert unstructured inputs into newsletters or student-facing emails in SDSU’s voice.