Written Content Prompts

How to Write an Effective Prompt

Below are core components of a well-crafted prompt that aligns with the SDSU brand.

  • Be clear, specific, and goal-oriented
  • Assign the AI a role (“You are an Event Planner”)
  • Share relevant context (audience, tone, platform)
  • Use examples, templates or structure when helpful 

Prompt Example: “You are an expert in [type of work] who specializes in [specialty].  Write a [type of content] for [audience] that sounds [tone/voice] and focuses on [topic or goal]. It should include [specific elements, if any].”

Girl sitting on a bench with a friend in front of her

Prompt Categories for Written Content

Organized by real use cases, these categories cover a range of communications, marketing and other business areas and show how AI can strengthen storytelling while staying true to SDSU’s tone of voice and values.

Writing and Editing

3 girls looking at a tablet.

Use prompts to enhance clarity, align tone and refine storytelling across marketing and communications materials.

  • Reword announcements using SDSU’s brand voice: Adjust tone to feel more confident, inclusive and student-focused.

  • Edit content for clarity and web readiness: Condense messaging to be succinct, engaging and suitable for SDSU.edu’s homepage.

  • Convert research into alumni-ready articles: Translate academic summaries into compelling features aligned with SDSU’s brand pillars and storytelling tone.

Brainstorming and Ideation

2 people looking at a painting splatter

Leverage AI to support creative development that reflects SDSU’s values and audience needs.

  • Develop campaign concepts for key audiences: Generate 10 digital campaign ideas with supportive messaging to promote a new academic program to first-gen students.

  • Brainstorm content that reflects SDSU’s values: Create blog or newsletter topic lists that emphasize innovation, community engagement and inclusion.

Data Interpretation and Analysis

Person drawing on a see through board with blue ink

Transform data into accessible, brand-aligned content for internal or external stakeholders.

  • Summarize performance data using SDSU visuals: Analyze the spring LinkedIn campaign results and convert into a short report using SDSU’s primary color palette and tone.

  • Compare cross-channel ad metrics visually: Turn international enrollment campaign data into a clear chart with ROI analysis and a branded visual summary for stakeholder presentations.

Social Media and Content Marketing

2 people looking at camera ready for a picture

Draft strategic content for digital platforms that reinforces SDSU’s tone and storytelling goals.

  • Draft LinkedIn posts spotlighting faculty impact: Write a concise, professional and warm post recognizing recent research by SDSU faculty; include a suggested closing line to drive engagement.

  • Celebrate community milestones with brand voice: Generate social captions that highlight achievements while maintaining SDSU’s determined, vibrant and inclusive tone.

Emails and Internal Communications

2 people sitting by a bench and one is walking away while the other is on her laptop.

Produce email content that is direct, motivating, and visually tailored for mobile-first readers.

  • Promote registration with student-first messaging: Draft a registration email for continuing undergraduates that is clear, empowering and action-oriented.

  • Format messages for mobile and accessibility: Structure content with bolded deadlines, CTA buttons, and concise paragraphs, reinforcing SDSU’s tone and visual identity.

Presentation and Public Speaking Support

2 people on stage giving a presentation

Use prompts to structure remarks and presentations that align with SDSU’s brand voice and values.

  • Write a welcome speech for Open House events: Create a 3-4 minute script for prospective student events, balancing warmth and information while reflecting SDSU’s commitment to student success and cultural convergence.

Important Considerations for Using AI

AI-generated content reflects patterns in the data it’s trained on, which may include embedded biases or stereotypes. Always review outputs for accuracy, cultural sensitivity, and alignment with SDSU’s inclusive values and brand standards. When in doubt, edit to ensure clarity, respect, and authenticity.