The university’s primary logo signifies the organization as a whole and forms the basis of our visual identity system. In contrast, logo lockups show the relationship between the university and its administrative units.
There are three types of lockups: Locations, Level 1 and 2.
Like the primary logo, lockups may use a horizontal or stacked orientation and come with full color, reverse, and single color white and black versions.
Some university units or initiatives may have unique marketing and communications needs that warrant a distinct logo that departs from the institutional identity. All distinct identity logos must contain the university’s name and must be reviewed and approved by the SDSU Logo Committee, which may be reached via [email protected]
Logo Lockups: Location
Location lockups utilize the largest text size to add prominence over other units and departments.
Logo Lockups: Level 1
Level 1 lockups are used for stand-alone entities within the university, such as colleges. Levels 1 or 2 may be used for institutes and labs.
Logo Lockups: Level 2
Level 2 lockups are used to signify a unit’s relationship to a larger parent entity. They should be used for schools and departments to demonstrate hierarchy. Levels 1 or 2 may be used for institutes or labs. Limit lockups to two levels deep to avoid complexity.
Logo Lockups: How it Works
The length of horizontal lockup text should not extend beyond 3X the width of SDSU. In a stacked lockup, use the width of SDSU as a rule of thumb for alignment
All elements of the horizontal lockup should be center aligned.
In a level 2 lockup, the department label should be two-thirds the height of the unit label and spaced as shown.