Primary Logo
Our logo is the most important and recognizable element of our brand’s identity. It is an icon that represents our organization to the world and acts as an identifying and unifying mark.
About Our Logo
- Pure rounded forms evoke the clean lines of the university architecture.
- Angular pointed serifs reference old-world type styles. They feel fresh paired with a modern, low-contrast geometric typeface.
- The mark is intentionally balanced on either side of a thin dividing line.
- Tiempos is a modern serif that strikes a balance between practicality and elegance. Its angular serifs complement the logo mark.
Color Variations
Our logos are available in multiple color variations. Here is an explanation of when and where to use each one.
Full-Color Logo
The Pantone, CMYK or RGB full-color logo is always preferred.
Use Pantone or CMYK for any print applications such as collateral.
Use RGB for digital applications such as web, presentations, or video.
Reverse Logo
Use the reverse logos for applications on color or photographic backgrounds.
Always ensure that the background you choose provides sufficient contrast for the logo.
One-Color Logos
When full-color printing is not an option, use either the white only or black only version of the logo. This is also helpful for applications such as embossing, debossing, die-cutting or extrusion.
Minimum Sizes and Clear Space
Our logo needs “breathing room.” No other elements – type, images, etc. – should be placed closer to the logo than this dotted border allows.
Application will determine not only the color version, but also the minimum size. These are minimum recommended sizes for both print and digital media.
The clear space of the logo is defined by the height of SDSU.
Incorrect Usage
The university logos cannot be modified in any way. These manipulations and interpretations dilute the integrity of our graphic identity and are expressly prohibited. University symbols are owned and licensed by the university. They may not be incorporated into another design to create a new symbol.
